The collaboration paid off, with the resulting single proving a major U.S. One mix even made an prominent appearance on TV during a climactic scene of a second-season episode of the U.S. Version of Queer As Folk. 'Have a break, have a kit kat' is the slogan of kitkat.' Japanese Snacks Japanese Candy Japanese Sweets Japanese Food Mochi Pastel Cupcakes Bento Asian Snacks Tasty Forward.
Image copyright Reuters Kit Kat's maker Nestle has been accused of copying Breakout, the 1970s computer game, in a marketing campaign. Atari, the company behind some of the most popular early video games, has filed a suit alleging Nestle knowingly exploited the game's look and feel. A game similar to Breakout but where the bricks were replaced with single Kit Kat bars. Nestle said it was aware of the lawsuit and would defend itself 'strongly' against the allegations. 'Plain and blatant' Breakout was created as a successor to 'Pong' by Apple founders, Steve Wozniak and Steve Jobs.
In the advert, which is titled 'Kit Kat: Breakout', a row of people, of varying ages and appearance, share a sofa and play a video game during their work break. In the game depicted, a primitive paddle moves side-to-side to bounce a ball into a collision with the horizontal bars ranged across the top of the screen. Atari alleges that the similarity with its original game 'is so plain and blatant that Nestle cannot claim to be an 'innocent' infringer'.
![Original Original](/uploads/1/2/5/4/125482968/575899943.jpg)
The legal complaint against Nestle, filed in a San Francisco court on Thursday, claims that the Swiss chocolate maker had hoped to exploit 'the special place Breakout holds among nostalgic Baby Boomers, Generation X, and even today's Millennial and post-Millennial 'gamers'. Nestle's spokesperson said: 'This is a UK TV advert that ran in 2016. The ad no longer runs and we have no current plans to re-run it. 'We are aware of the lawsuit in the US and will defend ourselves strongly against these allegations.'
^^^KIT KAT BAR HAND-GAME VIDEO LINK Lyrics to the jingle: Verse 1: Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar Verse 2: The chocolate-y taste Makes my day Walkin down the street Hear the people say “I probably learned that in middle school with all the other hand game things, like waiting in line for recess or something. I originally played it cuz it wasted time, and even now if you’re like waiting around for something or there’s literally nothing else to do. Whoever did it the fastest was the coolest, you know.
It became like a competition or whatever. ( laughs) The boys probably thought we were so stupid. I mean, the first verse, isn’t that the real jingle? I dunno about the second verse, some girl probably made it up.” My informant was laughing the entire time she showed me how to play this hand-game.
We have two classes together that are back to back twice a week, and one day we got out very early in the first class and sat in the hallway with nothing to do, just waiting for our next class to start. Because we were together, the dumb games on her smartphone got boring quickly and we found ourselves talking about how we’d play hand-games in middle school and high school to pass the time. A hand-game that I knew about McDonald’s prompted her to teach me the Kit Kat Bar hand-game which I had never heard of. She then taught me and we tried to get faster and faster at it, and it prompted a lot of laughs and the time passed very quickly.
Two college students, playing hand-games in our University hallway. Our teacher even passed by us and asked us what we were doing, but she thought it was funny and we clearly were having fun with it, singing about a chocolate candy bar and playing a game typically played by kids 10 years younger than us. That we did this reflects not just our absolute boredom, but the integration of consumer products into everyday lives. After so many years I still remembered the song to a number of hand games, many of which refer to food and restaurants, and my informant obviously remembered the jingle from the Kit Kat Bar commercial.
It’s very American, and we probably will never forget these games, those that sucked us into the world of advertising and friendly competition, but also promoted camaraderie 10 years later. The power of boredom and nostalgia should not be underestimated.